I am a Senior Art Director with over 20 years experience in advertising in Australia and in London.
I have worked on a number of highly successful campaigns for Virgin Airlines, L’Oreal, Australia Post, Becks Bier, Ernest & Gallo Wines, Myer, Holden, Primus, BP and Saab.
Whilst in London, I won many awards but to be honest it’s the performance results that I am proud of.
I believe successful advertising is about searching for the truth, finding the human insight that resonates with the people we are talking to and then being creative with it.
I also believe that when the client doesn’t buy an idea there is always another one that they will love.
And that smiling will get you everywhere.
More recently, I have been part of the team that created successful campaigns for Open University Australia,
Hardys Wine, Provincial Victoria Business, VE&T and Sunbeam.